Budweiser seems to be the beer that most people associate with the United States Of America. Whether that is through clever marketing or some other magic I believe that if you were to do a word association test with people about America and mention the word beer, most people would answer Budweiser.
Every year Budweiser spends millions on advertising, and 2002 was no exception, but the biggest difference that year was that one of their biggest ever ads was only shown once at the Super Bowl. The idea behind the commercial was to show and demonstrate what it means to be a patriotic American.
Now personally even though I have been brought up and live in England I honestly believe there is no more patriotic country than the United States of America. The way they celebrate and treat their military, the pride in the flag, and their sheer devotion to sporting excellence, is second to none. Budweiser taps into all of that with this magnificent groundbreaking advertisement featuring their beautiful Clydesdale Horses and some stunning videography. Even if like myself you are not American, you cannot help but be moved by this amazing video which I urge you to watch below.