Banco Sadabell Celebrates Their Town’s 130 Year Anniversary, What They Achieved Is Amazing

Sometimes the art to advertising can work on the principle of less is more. This next video is a perfect example of that, as the company involved didn’t advertise the event. The very fact we are even featuring the event shows that their strategy worked perfectly.

The bank Banco Sabadell wanted to be involved in the celebration of its cities 130 year anniversary. They decided the best way to go about this was to organise a flash mob with some amazing musicians taking part. They hired 100 musicians to perform directly outside their bank This video showcases the entire event,
and we get to watch the crowd gather as they get drawn into the entertainment.

The performance starts with a single bassist, and as the various musicians join the performance so do the crowd. By the end of the event, the entire square is filled with people who are all mesmerised at their luck , at being present and lucky enough to view this spectacular event. I have never personally been involved in a flash mob but I really wish I could have been present at this one. Due to the fact that it wasn’t advertised or announced, I personally feel the whole thing seems realistic because the spectators are really showing their genuine reactions. You can’t make up a reaction as genuine as this. Watch this video and prepare to be amazed and swept away in the music.